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We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.

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In the early ’90s, just one per cent of new relationships began online.

By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.

An estimated 30 to 40 million North Americans now use online dating sites.

“I think people are skeptical about joining dating things.” A decade later, a somewhat savvier Zuckerberg has had a change of heart.

Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.

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