You just need a little something to break the ice, if you know what I mean.
They perform the same function as a headline by attracting attention and getting your email content a chance to be read. But the context is different, with the email space having its own funky little quirks that need to be accounted for.
Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.
It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering.
After all, a great newsletter is worthless if it never sees the light of day.
There are a few different schools of thought when it comes to creating slam dunk subject lines.