Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.
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Interestingly, these results coincide with findings of other studies showing similar seasonal trends of internet searches for keywords about births, sexually transmitted infections, condom sales and abortions.
One theory suggests that because Western cultures focus on these times of the year as holiday seasons, we have more free time and therefore more time to search (and possibly a stronger motivation to find somebody to share this free time with).