Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.
Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you.
But I think that what goes on in that first two seconds is perfectly rational.
It’s thinking–its just thinking that moves a little faster and operates a little more mysteriously than the kind of deliberate, conscious decision-making that we usually associate with “thinking.” In I’m trying to understand those two seconds.
Well, is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good.
You could also say that it’s a book about intuition, except that I don’t like that word. Intuition strikes me as a concept we use to describe emotional reactions, gut feelings–thoughts and impressions that don’t seem entirely rational.
What kinds of things can we do to make our powers of rapid cognition better? How can thinking that takes place so quickly be at all useful?
Which means that speed dating may be a more effective way to meet a partner than we think!Fortunately, recruiters looking to embrace a radical new approach and save countless hours of needless work (not to mention misery and frustration) can follow the lead of singles looking for love.“Speed interviewing” and the concepts supporting it come directly from the social phenomena known as “speed dating.” Supported by lots of cognitive research that suggests initial intuition is as accurate as or more accurate than prolonged assessment, a few leading-edge organizations are hopping on board and testing speed interviewing as a possible solution to end the giant disconnect between society today and the HR systems of yesterday. We’re constantly taught that first impressions are everything.This puts pressure on a first meeting to lay the foundations of credibility for all of eternity! In less than five seconds, you’ll need to prove whether you’re trustworthy, knowledgeable, fun or exciting.